Founded in 1971 by Franklin Loufrani, The Smiley Company introduced the iconic smiley face to promote positivity and happiness worldwide.
Learn moreSmiley has partnered with brands like Adidas, Levi's, and Grudge Studio to bring happiness to fashion and gaming!
See our Grudge Studio collabFrom jackets to sneakers, Smiley's iconic design spreads joy through vibrant merchandise.
Shop nowSmiley's collaboration with Grudge Studio brings the smiley face into interactive gaming experiences.
Play nowSpreading positivity and creativity through iconic design and global partnerships.
Join the movementThis iconic jacket features Smiley's signature smiley faces, blending positivity with style. A collaboration with Grudge Studio.
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